Long-Tail Keywords: What They Are and How to Get Them

Share This Post


Long-tail keywords are unique and specific phrases with fewer search volumes but higher conversion rates. They are made of three or more words.

To find valuable long-tail keywords, you need to do a thorough keyword research. Think of potential relevant phrases for your business and use tools like Google Keyword Planner or SEMrush to analyze search volume, competition, and user intent.

Once you have found the right long-tail keywords, you can incorporate them into your website content. Optimize your product descriptions and landing pages. Make quality content around each keyword to give value to your audience.

Let me tell you an example. A small local bakery had difficulty attracting customers with generic keywords. But by focusing on long-tail keywords like “custom-designed wedding cakes” or “gluten-free cupcakes,” they got higher search results and reached their target customers. As a result, their website traffic increased, leading to more orders and business growth.

What are long-tail keywords?

Long-tail keywords are specialized phrases with low search volume but higher conversion rates. They usually consist of three or more words, making them highly precise and related to a particular subject.

When it comes to SEO, long-tail keywords are vital for driving targeted traffic to websites. They provide context and intent, unlike generic keywords. For instance, someone searching for “running shoes” is just browsing, whereas someone searching for “best trail running shoes for women” is likely ready to make a purchase.

Also, long-tail keywords help businesses stand out from the competition. By optimizing content with these unique phrases, website owners can attract highly motivated visitors who are more likely to convert into customers or subscribers.

Furthermore, long-tail keywords are very important for voice searches. With voice assistants becoming more popular, people use conversational queries with natural language patterns. Incorporating long-tail keywords into content ensures that you align with these conversational search trends and capture voice-driven traffic.

In the early days of the internet, short and generic keywords dominated the search landscape. But as the web grew, people needed more specific answers. This led to the emergence of long-tail keywords as an important part of SEO. Today, they continue to be a major part of helping businesses connect with their target audience.

So why settle for short-term keywords when you can have a long-tail and a happy ending in the SEO game?

The importance of long-tail keywords in SEO

Long-tail keywords hold the key to success in SEO. These are longer, more specific phrases with lower search volumes but higher conversion rates. Incorporating them into website content can draw in the right audience and boost conversion chances. As well as improving search engine rankings, long-tail keywords help businesses optimize their marketing, save costs, and gain a competitive edge.

Advantages? Long-tail keywords target people searching for specific info or products. This increases the chances of them making a purchase or engaging with the content. Plus, they face less competition, helping websites rank higher on SERPs and become more visible.

Businesses can also benefit from positioning themselves as experts in their niche. Create content around these keywords and you’ll build trust with potential customers. This also helps build a loyal customer base.

Researching keywords? Use tools like Google Keyword Planner or SEMrush to uncover useful long-tail keywords. Analyze the results and you’ll find relevant terms with good search volumes and low competition. Optimize your website content and you’ll drive targeted, organic traffic.

Moz’s analysis of 1 million search results found that 70% of searches were long-tail keywords. That’s why businesses need to invest in finding and using suitable long-tail keywords. Unlock SEO success with long-tail keywords – it’s like finding buried treasure without the digging!

How to research long-tail keywords

Researching long-tail keywords? Brainstorm ideas related to your niche. Utilize keyword research tools to find more. Analyze search volume and competition level of each keyword. Consider user intent and relevance when selecting them. Observe competitors’ use and identify trends. Regularly monitor and update list based on changes.

Long-tail keywords have lower search volume, but higher conversion rates. Moz found 70% of all search queries are long-tail. Sprinkle them in content – sail to the top of rankings!

Incorporating long-tail keywords in your content

Let’s look at this table to understand the importance of long-tail keywords:

Keyword Monthly Searches Competition
Digital marketing 10,000 High
Digital marketing strategies 1,000 Medium
Effective digital marketing strategies 100 Low

Analysis reveals that “digital marketing” may have the most searches, but it is also highly competitive. On the contrary, “effective digital marketing strategies” has fewer monthly searches but also lower competition. This means that long-tail keywords help optimize content for better visibility.

Moreover, such keywords are used to target a niche audience who are looking for what you offer. This boosts qualified leads and increases conversion rates.

Let’s consider Jane’s online store which sells handmade soaps. Initially, she used generic keywords like “soaps”. This failed in getting her website to rank well due to intense competition.

Jane researched long-tail keywords such as “organic lavender soap bar”, and optimized her product descriptions accordingly. This improved her website’s visibility on the first page of results for these specific keywords.

Not only did this increase visibility, but it also attracted a targeted audience interested in organic lavender soap bars. This resulted in more sales and higher customer satisfaction.

Long-tail keywords are a good way to drive organic traffic and reach the right audience. Knowing their significance and using them skillfully can optimize content and achieve SEO goals. Tracking their performance is like watching a spy movie – you need to be stealthy, analytical, and prepare for surprises.

Tracking and analyzing the performance of long-tail keywords

To effectively monitor and analyze long-tail keyword performance, businesses can use a comprehensive tracking system. It helps companies keep an eye on rankings, organic traffic volume, and conversions related to each keyword.

Generating custom reports with details like click-through rates (CTR), average position in search results, and impressions for each keyword further enhances tracking. Regularly reviewing these reports helps determine trends, evaluate SEO efforts, and make data-driven decisions for keyword strategy.

Analyzing user intent associated with long-tail keywords provides insight into audience preferences and needs. Knowing what users search for when using these phrases helps tailor content to meet their needs better. For instance, if users search for “best running shoes for high arches,” companies can focus on creating informative content to address that specific need. Stick with long-tail keywords – they’ll always find you and bring in the traffic.


The power of long-tail keywords is huge. Specific phrases can draw in relevant visitors and boost conversions. Here, we explored what they are, how to locate them, and how to optimize content for better rankings. Let’s recap with some takeaways.

When it comes to long-tail keywords, one size doesn’t fit everyone. Different industries, different target audiences, different phrases that resonate. You need to do thorough research to identify the right terms.

Don’t forget the power of customer insights and feedback. Use surveys, social media, reviews, to get a better understanding of what your target market wants. Valuable data for finding long-tail keywords.

Also, optimize your website structure and content organization. Logical categories and subcategories help users and search engines understand the context.

Optimize page elements such as meta tags, headings, image alt text. Create meta descriptions with long-tail keywords and draw people in.

Tip: Monitor and analyze the performance of your long-tail keywords. See which terms are driving the most relevant traffic and adjust accordingly.

By following these strategies, you can leverage the power of long-tail keywords for improved organic search rankings and more website traffic. Understand your target audience and create content that meets their needs.

Frequently Asked Questions

Q: What are long-tail keywords?

A: Long-tail keywords are specific and highly targeted keyword phrases that are typically longer (3-5 words) and more specific compared to generic keywords. They help narrow down the search intent and attract more qualified traffic to a website.

Q: Why are long-tail keywords important for SEO?

A: Long-tail keywords are important for SEO because they have lower search volume and competition, making it easier to rank higher in search engine results. They also help target a specific audience and increase the chances of attracting traffic that is more likely to convert into customers.

Q: How can I find long-tail keywords?

A: You can find long-tail keywords by using keyword research tools such as Google Keyword Planner, SEMrush, or Moz. Look for keywords with low competition and higher search intent relevance to your business or content. Analyzing your website analytics and customer feedback can also provide insights into the long-tail keywords your audience may be using.

Q: How should I use long-tail keywords in my content?

A: To optimize your content with long-tail keywords, incorporate them naturally into your website’s meta tags, headings, subheadings, and throughout the body of your content. However, avoid keyword stuffing and ensure the content reads fluently and provides value to the readers.

Q: How long does it take to see results from using long-tail keywords?

A: The time it takes to see results from using long-tail keywords varies depending on factors such as competition, the quality of your content, and your website’s overall SEO strategy. Generally, it may take a few weeks to a few months to see noticeable improvements in your website’s organic traffic and rankings.

Q: Can long-tail keywords be used for pay-per-click (PPC) advertising?

A: Yes, long-tail keywords can be effective for PPC advertising campaigns. Since they have less competition, the cost per click (CPC) for long-tail keywords is often lower compared to generic keywords. Using long-tail keywords in PPC ads can improve the relevancy of your ads, increase click-through rates, and ultimately lead to higher conversions.

More To Explore

Technical seo

Technical SEO Agency Become a Trusted Thought Leader and Increase Your Brand Authority. It’s the bedrock of organic search success. A Technical SEO Agency that

Read More »

Website Development

Get Your No-Fuss Website Today! Website development can look really scary from the outside but at Runaway Digital we are committed to Making Marketing Simple.

Read More »

Do You Want To Boost Your Business?

drop us a line and keep in touch