Link building is one of the most important ways for Search Engine Optimisation, so if you want to know how link building can help your website, this article will guide you through all necessary steps and show you link building techniques that will boost traffic and provide leads and sales.
There are many different strategies for every type of website, but before you decide which link building strategy suits your site, it’s important to have a good idea of what link building is.
What are backlinks
Backlinks; also known as Inbound links are a link that points towards your link from another site.
Link building is an important part of SEO as, generally, the more links you have pointed towards your content the higher up your website will rank.
Link building is the process of attaining inbound links from other websites to your own, increasing its link popularity. The more links that link back to your page the more authoritative and relevant Google believes the content is.
The easiest link building strategies can be divided into two main groups: link acquisition and link development. Link acquisition strategies aim to gain as many high-value backlinks as possible, whereas link development focuses on the quality of the link you wish to acquire, rather than the number of relevant links on your site.
A link building strategy can be an effective way to increase your website’s search engine ranking. Link building is the process of gaining one or more inbound links from other websites to your own, increasing its link popularity. The more links that link back to your page the more authoritative and relevant Google believes the content is.
Inbound links are also a good method of measuring link popularity, that is, how many domains link to your website. Inbound links are considered a ranking factor by Google and have been since the early days of search engines.
In addition to link building being an important part of Search Engine Optimisation for your site, it’s also a crucial link development strategy you should implement to improve your link profile and increase brand awareness.
As a general rule, you should focus on link building for at least 6 months.
Building backlinks is an important link building approach, which you should focus on for at least 6 months. Because link building takes time to establish and results in long-term success, you shouldn’t expect immediate results.
How to build backlinks
There are 3 main approaches to link building such as:
- Pursuing competitor’s links
- Creating content people want to link to
- Guest blogging
Guest blogging
Guest posting; or guest blogging is one linkbuilding activity that can help you build valuable backlinks.
Guest posts are valuable because they link to your website, are usually written by an influencer in your industry, link to other authoritative sites or link out to high authority content on your site. This helps you get exposure for your business and increase the overall link profile of your website which will then, in turn, improve your visibility in the search engine results pages (SERPs).
Pursuing Competitors Links
Another approach is to take links from competitors by contacting sites that link to them and asking if they would rather link to yours instead.
There are many reputable tools available that can help you identify your competitors most valuable links which will be the easiest to replace with one of yours such as Ahrefs or SEMrush.
Creating content people want to link to
One link building tactic that works extremely well in many industries is to simply create something that becomes link worthy in itself.
This content is often referred to as link bait and is usually very helpful, entertaining or otherwise valuable.
The idea behind link bait is not to trick people into linking to your site but rather make it so good that they want to share it with their own audience.
Link Building Tools
There are many link building tools available to a link builder.
Some link building tools include SEMrush, Ahrefs backlink analyser and Moz Page Authority.
These link building tools use a number of metrics including link counts, citation flow and trust flow among others, so it is always a good idea to have more than one tool as they all have their own strengths and quirks.
End
I hope that this blog has helped you get a better understanding of how backlinks work, I know it can be difficult to start doing because you have to really put yourself out there to potentially get shut down. But its really worth it when it comes down to building your website
