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Smartphones and tablets have taken the world by storm in recent years, and as a result, more and more people are accessing websites through their mobile devices. If your website isn’t optimized for mobile traffic, you’re missing out on a lot of potential customers! The good news is, optimizing for mobile is easier than you might think. Here are seven tips to help get you started.

1. Convert your site to responsive design

If you’re not sure if your website is responsive, there are several ways to find out. One of the easiest is to simply resize your browser window. If your site adjusts to fit the new size, then it’s responsive. Another way to check is to use a tool like Google’s Mobile-Friendly Test.

If your site isn’t responsive, it’s time to make the switch! A responsive design will automatically adjust to the size of the screen, making it easier for viewers to navigate and interact with your site.

2. Optimize your images

Optimizing your images is another important step in optimizing for mobile. When you’re optimizing images for the web, you want to make sure they’re as small as possible without sacrificing quality. One way to do this is to use a tool like TinyPNG or ImageOptim. These tools will optimize your images for you, reducing their file size without affecting the quality.

optimizing for mobile

3. Make sure your text is readable on mobile

When optimizing your website for mobile, it’s important to make sure your text is readable. This means making sure the font size is large enough for people to easily read on smaller screens, and avoiding too much clutter on the page. You also want to make sure your text is easy to navigate; in other words, avoid using too many different fonts and colours.

4. Add a “mobile version” for visitors who access the site with their smartphones or tablets

If you’re using a responsive design, you don’t need to do anything extra to make your site mobile-friendly. However, if you’re not using a responsive design, you can add a “mobile version” of your site for visitors who access it with their smartphones or tablets. This is a separate version of your site that’s designed specifically for mobile devices.

To create a mobile version of your website, you’ll need to create a separate style sheet and header file. You can then use a tool like W3 Total Cache or WPtouch to automatically detect when someone is viewing your site on a mobile device and serve up the appropriate version.

5. Use Google’s Mobile-Friendly Test Tool

Google’s Mobile-Friendly Test Tool is a great way to check to see if your website is optimized for mobile devices. Simply enter the URL of your website and the tool will test it for you. The test will tell you whether your site is mobile-friendly, how well it performs on mobile devices, and what you can do to improve its performance.

10 tips to make sure you're optimizing for mobile

6. Include links in your content so they’re easy to click on a small screen

When optimizing your website for mobile, it’s important to make sure your links are easy to click on a small screen. This means keeping them big and easy to see and avoiding too much clutter on the page. You also want to make sure your links are easy to navigate; in other words, avoid using too many different fonts and colours.

7. Consider using HTML5 instead of Flash when adding videos or animations to make them easier to load on slower internet connections

When it comes to adding videos or animations to your website, there are a few different options you can choose from. One popular option is Flash, but another option is HTML5. HTML5 is a newer technology that has several advantages over Flash.

One of the biggest advantages of HTML5 is that it’s supported by all major browsers. This means that viewers won’t have to download a separate plugin to view your content. HTML5 also supports multimedia features, like audio and video, which makes it a great option for adding multimedia content to your website.

Finally, HTML5 is a lightweight technology that doesn’t require as much bandwidth as Flash. This makes it a good option for people with slower internet connections.

8. Use a mobile-friendly font

When it comes to fonts, smaller is better. Many people choose to use a sans-serif font when designing for mobile, as they’re easier to read on small screens. Another thing to keep in mind is the font colour. Darker colours can be difficult to read on some screens, so try using a lighter colour for smaller screens.

10 tips to make sure you're optimizing for mobile

9. Use a mobile-friendly layout

If you’re not sure what a mobile-friendly layout looks like, there are several ways to find out. One of the easiest is to simply resize your browser window. If your site adjusts to fit the new size, then it’s likely to use a mobile-friendly layout. Another way to check is to use Google’s Mobile

10. Don’t forget to test!

It’s important to remember that optimizing your site requires testing and patience. As you experiment with optimizing your website for mobile, keep in mind the things that work well and the things that don’t. This will help you make adjustments until you’ve come up with a solution that works well for your site.

Not optimizing your website for mobile can result in a significant loss of traffic, so it’s important to take the time to optimize your website as much as possible. By following these tips, you’ll have no trouble optimizing your website for mobile!

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